Communicating What You Do as a Coach

Posted byTijen GencoPosted inCoaching

Coaching is very experiential—you have to try it to see the profound value of it. So as coaches we can find it difficult to effectively communicate what coaching is and what it is that we offer to potential clients.

In today’s episode, we delve into how to communicate what you do as a coach. Tijen’s mentoring answer is “it depends” because skillful communication involves thinking about who your audience is.

Tijen discusses the need for an “elevator speech.” One that’s authentic and matches your energy.

We talk about the difference between a chemistry session and a discovery session, and whether or not to give potential clients a “taste” of coaching in a chemistry session.

Tijen explains the differences between coaching and therapy and coaching and consultancy.

We end the conversation by talking about how to market yourself as a coach, especially if you’re an introvert or if you’re very private.

How to Conduct a Successful Chemistry Session – Coaching with Mastery and Elegance with Tijen Genco

Our 14th episode of Coaching With Mastery and Elegance With Tijen Genco discusses best practices for conducting successful chemistry sessions. Coaches can feel much pressure around chemistry sessions. We usually have a specific amount of time to get to know the potential client in these sessions and determine if they’re a good fit. This means asking the right questions, understanding the client’s needs and desires, and showing up as our authentic selves. Tijen runs us through how she holds a chemistry session and answers questions such as: How do we understand if a client is a good fit or not? How do we understand the client’s coachability? (Genco Method has three distinctive qualities to look out for to determine this). How do we explain what coaching is and what it isn’t? How do we decide whether or not to offer clients a taste of coaching in a chemistry session? We discuss the importance of knowing ourselves and our needs and leaving those needs outside of the chemistry session. We also talk about what Tijen describes as “stretch assignments” and being able to identify the clients that will stretch us and help us grow into our edges. Links mentioned in this episode: Creating Sacred Space During the Coaching Conversations Genco Coaching Upcoming Events
  1. How to Conduct a Successful Chemistry Session
  2. Genco Method Coaching Beyond the Mind: Freeing Your Nervous System
  3. “Re-Solutioning” of New Year’s Resolutions
  4. How to Invoke Authentic Gratitude
  5. The Impact of the Mentoring Relationship and Important Points to Consider When Choosing a Mentor Coach

Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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