Communicating What You Do as a Coach

Coaching is very experiential—you have to try it to see the profound value of it. So as coaches we can find it difficult to effectively communicate what coaching is and what it is that we offer to potential clients.

In today’s episode, we delve into how to communicate what you do as a coach. Tijen’s mentoring answer is “it depends” because skillful communication involves thinking about who your audience is.

Tijen discusses the need for an “elevator speech.” One that’s authentic and matches your energy.

We talk about the difference between a chemistry session and a discovery session, and whether or not to give potential clients a “taste” of coaching in a chemistry session.

Tijen explains the differences between coaching and therapy and coaching and consultancy.

We end the conversation by talking about how to market yourself as a coach, especially if you’re an introvert or if you’re very private.

Genco Method Coaching with Precision Coaching with Mastery and Elegance with Tijen Genco

Episode 5 – Genco Method Coaching with Precision In today’s episode, we discuss Tijen’s new book, Genco Method Coaching with Precision: Establishing Coaching Agreement with Mastery and Coaching with Superior Efficiency and Effectiveness under 30 minutes. Tijen begins the conversation with what motivated her to write the book, as well as how the Genco Method Coaching with Precision differs from other approaches out there. She describes the differences between transactional, transformational, and transcendental coaching by walking us through an example of a coaching issue and how it would be treated differently depending on the approach being used. We spend quite a bit of time discussing the foundation of a session: setting the agenda and defining the outcome. Tijen also talks about how to listen holistically to our clients. She uses the iceberg metaphor to describe the Genco Method Thing Beneath the Thing, and how this takes you to the deeper issue at hand and opens the door to the Genco Method Moment of First Awakening. Tijen shares her perspective on why not to start a coaching session chitchatting with our clients, and what to do instead to create rapport and a deep connection. We end the session discussing the series that’s to come! You may find Tijen’s book at Amazon
  1. Genco Method Coaching with Precision
  2. Communicating What You Do as a Coach
  3. Belonging to Yourself and to Others
  4. Recovering From Perfectionism
  5. It's All About Love

Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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