A Brand Called You: Understanding Your Niche, and Branding for Your Coaching Business

A Brand Called You: Understanding Your Niche, and Branding for Your Coaching Business

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Often new coaches struggle to understand their nice and brand themselves or their businesses. As a corporate strategist and executive coach, I worked with many executives and entrepreneurs helping them clarify, understand, and own their gifts as well as learn to communicate their offerings with ease and confidence. It is often that we are unable to see our gifts as they fall into our blind spots, we are so accustomed to them that we don’t realize their importance, or somehow, we dismiss their value. I designed a 4-part workshop to support new business owners to gain clarity, and courage and to feel at ease being inspired while establishing their niche and brand. I am offering 3 distinctive learning practices to address different learning styles and both the heart, body and mind learning in this comprehensive workshop.

This offering around establishing niche and brand is quite different than most of the learning opportunities and materials available since I am using coaching and meditative techniques to connect you to your own divine brilliance, calling and find ways to express your vocation, what you are called to do in this life. So that you can fuel your company with your own authentic drive and inspiration.

  • Part 1- Guided Meditation: The first part of this workshop is a 30 mins guided meditation where participants are guided to envision their desired state of their coaching business. Purpose of this section to not only to inspire participants but also soften unconscious hidden blockages.
  • Part 2- Dream Analysis and Coaching: Second part of this workshop is continuing to support the participants with the envisioning process. In this part, participants share their visions from the Part 1, and get coached around those visions to further understand the meaning of the inspirations they received during guided meditation event.
  • Part 3- Hands-on Learning Lab: Third part this workshop is a Hands-on Learning Lab where the participants work on expanding their understanding of their brand and start verbalizing in this workshop. There is a post session reflection to help participants continue to build on what they discovered during this Learning Lab.
  • Part 4- Group Coaching: In this section, Tijen will facilitate group coaching session to address the challenges the participants might need to overcome to establish a clear start for their company, niche, and brand. In group coaching, participants often support and inspire each other.
  • Part 5- Brand Presentations: Participants work offline with 5-8 images and statements that represent their desired state along with an optional background music to create one-page vision board or a 1-3 mins movie.  They will then present their vision boards/movies to other participants to create enduring impact towards their desired state. Intent is to further solidify participant’s vision and helps them to express to the outer world.


  • Part 1: Guided Imagery Session – Friday, September 3, 2021 – 11:00 am – 11:30 am EST
  • Part 2: Dream Analysis and Coaching – Friday, September 10, 2021 – 11:00 am – 12:00 pm EST
  • Part 3: Hands on Learning Lab – Wednesday, September 15, 2021 – 11:00 am– 1:00 pm EST
  • Part 4: Group Coaching Session – Wednesday September 22, 2021 – 11:00 am – 12:00 pm EST
  • Part 5: Presentations – Wednesday, September 29, 2021 – 10:00 am EST – 12:30 pm EST

These sessions are virtual and zoom details will be provided upon registration.

Please note that availability is limited for registration. I will not be offering this workshop in the near future…

To register for this event please visit the following URL: https://calendly.com/gencocoaching/branding-and-nice →


Date And Time

2021-09-03 @ 11:00 AM (EDT) to
2021-09-29 @ 12:30 PM (EDT)

Registration End Date



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Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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