Coaching is very experiential—you have to try it to see the profound value of it. So as coaches we can find it difficult to effectively communicate what coaching is and what it is that we offer to potential clients.
In today’s episode, we delve into how to communicate what you do as a coach. Tijen’s mentoring answer is “it depends” because skillful communication involves thinking about who your audience is.
Tijen discusses the need for an “elevator speech.” One that’s authentic and matches your energy.
We talk about the difference between a chemistry session and a discovery session, and whether or not to give potential clients a “taste” of coaching in a chemistry session.
Tijen explains the differences between coaching and therapy and coaching and consultancy.
We end the conversation by talking about how to market yourself as a coach, especially if you’re an introvert or if you’re very private.
Published by Tijen Genco
Tijen Genco is a transformational life and business strategist, coach, educator, and assessor. She supported hundreds of people from many countries worldwide, empowering themselves through her coaching, inspirational videos, podcasts, and live workshops. People have enjoyed the warmth, playfulness, challenge, and transformational power of Tijen’s business and personal developmental coaching for over a decade.
Tijen has received sixteen honors and awards for excellence throughout her corporate career. Her work in management consulting resulted in multi-million dollars in productivity benefits while creating a long-lasting impact in some social responsibility efforts worldwide.
Tijen is a coach called upon by leaders. She has worked with regional and country leaders of global organizations and corporations, and high-degree government officials have recruited her for professional, organizational, and personal coaching.
Tijen is the coach’s coach. She trained, mentored, supervised, evaluated, and coached new and established coaches toward excellence and mastery in their coaching careers.
In her coaching, Tijen seamlessly integrates methodologies from East and West to offer comprehensive solutions to complex problems. Tijen’s unique and efficient approach results in sustainable solutions for corporations, government organizations, and individuals.
Tijen’s professional and business coaching niche is strategic, authentic, inclusive, conscious, and resilient leadership, team cohesiveness and effectiveness, cultural transformation, and onboarding.
For Life and Wellbeing Coaching, Tijen’s coaching supports individuals in establishing healthy and helpful life strategies, resolving conflicts, developing compassion, and resolving lingering emotions.
As an expert in the field, Tijen offers coach education, assessments, mentoring, and supervision.
Tijen's coaching inspires clients to elevate their consciousness, potentialize their strengths, and develop impactful, sustainable, effective strategies to overcome long-enduring struggles.
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