A Brand Called You: Discovering Your Authentic Self, Understanding Niche, and Branding for Your Coaching Business

A Brand Called You: Discovering Your Authentic Self, Understanding Niche, and Branding for Your Coaching Business

A Brand Called You: Discovering Your Authentic Self, Understanding Niche, and Branding for Your Coaching Business

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Genco Method Branding Your Coaching is a Five-Part workshop to support new business owners or leaders. This workshop helps participants to gain clarity and courage to feel at ease connecting and expressing their authentic selves and being inspired while establishing their niche and brand. In this comprehensive workshop, I offer three distinctive learning practices to address different learning styles and learning from the heart, body, and mind. This offering is for establishing a niche and brand quite different from most learning opportunities and materials. My approach is unique because I am using coaching and meditative techniques to connect you to your authenticity, divine brilliance, and calling while helping you to express your gifts clearly so that you can fuel your company or your leadership voice with your authentic drive and inspiration.

  • Part 1- Guided Meditation: The first part of this workshop is 30 mins guided meditation where participants are instructed to envision the desired state of their coaching business. This section’s purpose is to inspire participants and soften hidden unconscious blockages.
  • Part 2- Dream Analysis and Coaching: The second part of this workshop is continuing to support the participants with envisioning. In this part, participants share their visions from Part 1 and get coached around them to understand further the meaning of the inspirations they received during the guided meditation event.
  • Part 3- Hands-on Learning Lab: Third part of this workshop is a Hands-on Learning Lab where the participants work on expanding their understanding of their brand and start verbalizing in this workshop. There is a post-session reflection to help participants continue to build on what they discovered during this Learning Lab.
  • Part 4- Group Coaching: In this section, Tijen will facilitate group coaching sessions to address the challenges the participants might need to overcome to establish a clear start for their company, niche, and brand. In group coaching, participants often support and inspire each other.
  • Part 5- Brand Presentations: Participants work offline with 5-8 images and statements representing their desired state and a piece of optional background music to create a one-page vision board or a 1-3 mins movie. They will then present their vision boards/movies to other participants to make an enduring impact on their desired state. The intent is to solidify participants’ vision further and help them express themselves to the outer world.


  • Part 1: Guided Imagery Session – Monday, November 6, 2023 – 11:00 am – 11:30 am EST
  • Part 2: Dream Analysis and Coaching – Tuesday, November 7, 2023 – 1:00 pm – 2:00 pm EST
  • Part 3: Hands-on Learning Lab – Friday, November 10, 2023 – 1:00 pm– 3:00 pm EST
  • Part 4: Group Coaching Session – Friday, November 17, 2023 – 1:00 pm – 2:00 pm EST
  • Part 5: Presentations – Tuesday, November 21, 2023 – 1:00 pm EST – 3:30 pm EST

Please note that availability is limited for registration.

To register for this event please visit the following URL: https://calendly.com/gencocoaching/branding-for-your-coaching-business-1 →


Date And Time

2023-11-06 @ 11:00 AM (EDT) to
2023-11-21 @ 03:00 PM (EDT)

Registration End Date



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Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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