University Texas at Dallas Coaching Expert Forum Talk
Understanding and Establishing Your Authentic Brand
Develop your understanding of establishing and enhancing your authentic brand. In this session, Tijen discusses the importance of an authentic brand, whether you are an employee in an organization or a coach having your own business, as our authenticity is our unique signature in whatever we do.
Having a dialogue around authenticity, Tijen will share the methods she has developed to support organizational leaders and entrepreneurs while establishing their authentic niche and brand. The desired goal of this expert forum is to discuss the significance of authenticity in this area if you are newly establishing your brand and niche or help move you further down the path if you have already started the journey.
Key Learning Goals:
- Understanding the importance of authenticity in establishing and maintaining your brand.
- Ways to develop your signature language to express your brand.
- Identifying ways to express your authentic brand that is authentic to you and in alignment with your values.