University Texas at Dallas Coaching Expert Forum Talk

University Texas at Dallas Coaching Expert Forum Talk

University Texas at Dallas Coaching Expert Forum Talk

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Understanding and Establishing Your Authentic Brand

Develop your understanding of establishing and enhancing your authentic brand.  In this session, Tijen discusses the importance of an authentic brand, whether you are an employee in an organization or a coach having your own business, as our authenticity is our unique signature in whatever we do.

Having a dialogue around authenticity, Tijen will share the methods she has developed to support organizational leaders and entrepreneurs while establishing their authentic niche and brand. The desired goal of this expert forum is to discuss the significance of authenticity in this area if you are newly establishing your brand and niche or help move you further down the path if you have already started the journey.

Key Learning Goals:

  • Understanding the importance of authenticity in establishing and maintaining your brand.
  • Ways to develop your signature language to express your brand.
  • Identifying ways to express your authentic brand that is authentic to you and in alignment with your values.

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Date And Time

2023-09-28 @ 08:30 PM (EDT) to
2023-09-28 @ 09:30 PM (EDT)

Registration End Date



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Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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