How to understand and clarify your #niche

As any new business, in the beginning I see most coaches struggle to understand or decide what their #niche is. Identification of this is not an instant process rather, a progression of reflection and data collection process as one understand their gifts by #self-reflection and hearing what others telling you while they praise about your authentic gifts.

After that, there needs to be an #envisioning and #dreaming state that needs to be done in creative environments so that one can expand their vision before they limit the opportunities.

Therefore, before you engage your logical side to eliminate and meaning make of thoughts, you need to generate lots of #ideas is a key.

Once you create the dream state reflections, it is also important for one to start noticing how they live the dream state. For example, as I was deciding what was important for me in my coaching business I realized that one of the things I wanted was to coach people at resort environments by the beach. I called my self a barefoot coach and then started to go to nearby beaches and have some client calls to integrate my dream state into the existing one…

Hope these thoughts would be helpful for the new or established coaches or anyone else working on to establish an authentic niche for them.

In JOY the process.

Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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