A Brand Called You: Understanding Your Niche and Branding for Your Coaching Business

New coaches struggle to understand their niche and brand themselves or their business. As an executive and coach supervisor, I worked with many executives and entrepreneurs, helping them clarify, understand, and own their gifts and learn to communicate their offerings easily and confidently. We are often unable to see our gifts as they fall into our blind spots; we are so accustomed to them that we don’t realize their importance, or somehow, we dismiss their value. I designed a workshop to support new business owners to gain clarity and courage and to feel at ease being inspired while establishing their niche and brand. In this comprehensive workshop, I offer three distinctive learning practices to address different learning styles and heart, body, and mind learning. This offering around establishing a niche and brand is quite different from most of the learning opportunities and materials available since I am using coaching and meditative techniques to connect you to your divine brilliance calling and find ways to express your vocation and what you are called to do in this life so that you can fuel your company with your own authentic drive and inspiration.

Please note that availability is limited for registration. I will not be offering this workshop in the near future…

Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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