Authentic Self-Expression and Your Brand: Defining, Clarifying, and Strengthening Your Presence

The true self sits in the heart. This is the underlying thread that pulls together Tijen’s upcoming course, “A Brand Called You.”

In this episode, we take a deep dive to understand how Tijen’s course can help us access our hearts by understanding and owning our authentic selves, embracing our uniqueness, and applying our magnetic powers to express ourselves unapologetically and call in people who are divinely magnetized for our work.

From a guided meditation and exploring what’s getting in the way of accessing our hearts to presenting our brand to a caring and encouraging audience of peers, “A Brand Called You” is the perfect antidote to all the prescriptive marketing tactics that don’t resonate. Here, you will find a path to finding your true north.

Published by Tijen Genco

Tijen Genco is a certified Professional and Life Coach. Her client portfolio include C-Level senior executives, division heads, and chiefs of staff across wide variety of fortune 100 companies; country managers of non-profit organizations; entrepreneurs, lawyers, and seasoned coaches. Tijen holds Master of Science degree in Management with concentrations in Organizational Behavior and Coaching from the University of Texas at Dallas. She has obtained Master Black Belt in Lean/Six Sigma Productivity Improvement Methodology from Merck Sigma Center of Excellence. Tijen’s engagements as trusted advisor and management consultant have resulted in multi-million dollars in productivity benefits for fortune 100 companies. Tijen holds certification in various Yoga methodologies, Pilates and Meditation. As a wellness coach she has been instructing mind-body classes at prestigious clubs in the US since 2008. Tijen specializes in Executive Coaching, Organizational Development and Cultural Transformation along with Process Excellence. She provides individual as well as group/team coaching and workshops to corporate clients and private audiences worldwide. Tijen is passionate about social issues and participates in Social Responsibility efforts. She extends her specialty of cultural transformation and behavioral changes in the healthcare industry to non-profit organizations for enabling desired behaviors towards better health. In 2013, she served 3 months in India helping to improve the quality of Maternal Health services in the rural areas, coaching non-Government Organization resources. She has served at the board of International Coaching Federation (ICF), Philadelphia Chapter, as the VP of Education and Professional Development. Along the side of her coaching business, she is chairing the Global Executive Coaching Community of Practice of ICF, and instructing mind-body classes.

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